Long days in the countryside—whether on a shoot, walking the dog, or working outdoors—demand durable clothing. But what if that durability also meant sustainability? More brands than ever are stepping up, reducing their carbon footprints, and crafting high-quality, eco-friendly country wear built to last.
So, who are our top sustainable country clothing brands in 2025, and why?
LeMeiux
LeMieux are dedicated not only to creating beautiful country clothing, horsewear and accessories, but also to reducing their impact on the planet. They're proud to be taking steps towards a more sustainable future. LeMieux's Earth Collection is a prime example of this. Made from 100% recycled plastic bottles, their equestrian jackets and tees not only showcase the beauty of sustainable materials but also reduce waste in the fashion industry. The lining on each item is made from sustainably sourced bamboo, while the logo badges are crafted from 100% recycled rubber.
Through a partnership with Ecologi, LeMieux plants a tree for every purchase of an item from their Earth Collection. This partnership not only supports reforestation efforts but also allows us to better understand our environmental impact and find ways to continue reducing it.
From hang tags made from recycled card to their biodegradable packaging, this brand is committed to incorporating more sustainable materials into every aspect of their business. They have even swapped most of their customer packaging for recyclable paper bags and use fully recycled Protega paper for internal fill on business-to-business orders.
Dubarry
Pioneering Sustainable Development
Dubarry of Ireland has a long list of sustainability credentials that make them one of our top sustainable country clothing brands in 2025.
Dubarry have proven that they're committed to responsible clothing production and having the minimum impact on the environment by recycling 100% of wool waste in their mills to the development of innovative technowool.
As a country clothing brand, Dubarry is astute when it comes to their supply chain.
Their polyester is 100% recycled, and Dubarry reduced the size of their packaging to eliminate waste - even their down filling is sourced responsibly from sustainable nests.
Committed to Longevity
Unlike some high-street brands, Didriksons want you to keep your jackets and accessories for as long as possible. Didriksons' waterproof jackets and waterproof trousers are designed to be worn for a long time, so much so that they provide repair kits and name tags with space for multiple names, encouraging users to pass-on their preloved clothing. Didriksons carry out annual sustainability reports, taking responsibility for their environmental impact.
Sustainable Materials in Country Clothing
We know one thing for sure: country clothing needs to be tough enough to handle whatever Mother Nature throws its way. From scorching sun to torrential rain, you need gear that can keep up. But with so many options on the market, how do you know what's really durable and sustainable?
The truth is country clothing brands are getting smarter about materials. Gone are the days of using whatever is cheapest or most convenient - now, we're seeing a shift towards eco-friendly practices that prioritise both performance and planet-friendliness.
Let us take Didriksons as an example. This brand has made a bold move to completely ditch animal products in their clothing, citing concerns over ethical treatment in the supply chain. And it's not just about avoiding controversy - by using recycled fibres and recyclable materials, they're creating garments that are truly prepared for recycling.
But what about other brands? Do they still rely on animal products like down, leather, or wool? The answer is yes - but with a twist. Ariat, for instance, use these materials responsibly, sourcing from tanneries that are part of the Leather Working Group. This initiative ensures that leather production is as sustainable as possible.
So how do you choose country clothing that can withstand the elements? Here's what to look out for:
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Recycled fibres: Look for brands using recycled polyester or other eco-friendly materials.
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Sustainable materials: Consider brands that prioritise natural, biodegradable materials over synthetic ones.
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Transparency: Check if the brand is transparent about their supply chain and production practices.
At the end of the day, it is all about choosing gear that aligns with your values.
Whether you're looking for durability, sustainability, or a combination of both, there's never been a better time to invest in country clothing that can keep up with whatever life throws your way.
"We have chosen to completely refrain from using animal materials (down, leather, fur, and wool) because we feel unable to guarantee ethical practices in animal husbandry and the production of these materials" - Didriksons Group Sustainability Report 2023.
Matt Holland is passionate about sharing tips on how to enjoy the British countryside, whether it’s through family-friendly activities or connecting with nature. Living and working in the beautiful Cheshire countryside, Matt is a proud advocate for our British farmers and the importance of eating local, seasonal food. He combines his love for rural life with practical advice, helping others make the most of the seasons and embrace the beauty of country living.
