PARTNERSHIPS · OFFICIAL SPONSOR 

The Stalking Show 2027 

 Hollands Country Clothing is proud to sponsor the UK's dedicated show for the stalking and countryside community. 10-11 April 2027 Staffordshire County Showground, Stafford 
Watch the Announcement
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ABOUT THE SHOW

What is The Stalking Show?

The Stalking Show is the UK’s dedicated deer stalking show, and the one weekend a year when stalkers, keepers, and dog handlers from across the country come together under one roof. Expect two busy days of stands, stage talks, and getting hands-on with some quality kit. Not to mention some very good venison burgers!

It’s organised by a small group of stalkers, pest controllers and working dog people. Their motto is “Created by Hunters for Hunters”, and you can certainly tell. That said, you don’t need years of experience to enjoy it. You might have decades on the hill behind you, or you might just be curious where your venison comes from. Either way, there’s plenty to get stuck into, and plenty of people happy to talk you through it. 

Stalking Show tickets are £20 online or £25 on the gate.

Get Tickets

 What’s on at The Stalking Show 2027 

  • Main Stage

    Live auctions, guest talks and events running across both days, with more to be announced.

  • Really Wild Kitchen 

    Live venison butchery and game cookery with chef Rachel Green and stalker-chef José Souto, plus the butchery competition.

  • Talks & Debates

    Best-practice demos and panels on the future of deer management, led by BASC and The British Deer Society.

  • Have a go

    Enter the deer calling competition or take on the Stalking Master Challenge.

Why We're Behind It

Helping maintain and protect traditional British country sport.

Hollands started out on stalls at country shows, so having a stand at one again feels a bit like coming home. Even more so in Stafford, where Mark spent years visiting the poultry shows long before we had a stand of our own.

But for us, it goes further than that. We want to back country sports, and deer stalking is a big part of that. Good deer management keeps both the herds and the woodland healthy, and it puts some of the best wild food going on the table. It doesn’t always get a fair hearing, and shows like this are where those conversations happen properly.

That’s why we’re proud to support people across the industry who are doing things properly, including Chris and Rab at Outfitter Tales and Alex at Hunter Gatherer Cooking. You’ll find both of them at The Stalking Show 2027 too, so sponsoring the show felt like the natural next step.

The Hollands Family
Also at the Show

Meet Outfitter Tales & Hunter Gatherer Cooking

Outfitter Tales

Deer management experts Chris Dalton and Rab Millar show the real side of stalking, from fieldcraft to field-to-fork. No bravado, just honest explanations of how it’s done and why it matters, and years of in-the-field experience

Catch up on the latest content before the show:Watch on YouTube

Hunter-Gatherer Cooking

If you haven’t seen him pop up on your socials already, Alex Russon cooks wild game over open fire and isn’t shy about the butchery side either. If you’ve ever wondered what to actually do with a haunch of venison, he’s your man.

Catch up on the latest content before the show:Watch on YouTube
Find Us at the Show

Find Hollands on Stand Next to the BDS Stage

Come and say hello. Chris and Rab will be with us, the Stalking Show merch will be out, and we'll have plenty of stalking kit there for you to try on before you buy.

Can't wait until April? Browse our stalking clothing.

When

10-11 April 2027

Opening Times

9am-4.30pm

Dogs

Welcome

Where

Staffordshire County Showground, Weston Road, Stafford, ST18 0BD

Tickets

£20 online, £25 on the gate. Book with the organisers

Coming Soon

Official Stalking Show merch

This year's official Stalking Show merch is on its way, and you'll be able to get it from the Hollands stand or right here on our website. It's coming as a special Stalking Show edition of the Cumbria range, so you'll be getting kit that's already tried and tested.