The Urban Clothing Guide: What to Wear and How to Wear It
City and country. Urban and rural.
On paper, they might seem worlds apart, but for many of us, they overlap in everyday life. We’re lucky to have the beautiful British countryside on our doorstep, yet the pull of the city - whether for work, weekends, or simply a change of pace - is undeniable. That mix means our wardrobes need to keep up.
With that in mind, we’ve rounded up our newest urban-inspired collection with pieces that bring together city style and countryside practicality. Parkas are the coat of the season, bold logos are popping up everywhere, and rugged boots like Blundstones are proving they’re just as at home in a city café as they are on muddy paths. And if you’ve been spotting Stanley cups and trucker caps all over Instagram, you’re not imagining it! They’re definitely having a major moment.
In this guide, we’ll walk you through the key urban trends to know, with ideas for how you can bring them into your everyday outfits. Perfect for those who split their time between rural life and city streets, these looks bring together the best of both worlds.
The Rise of Parkas & Puffer Jackets
If there’s one piece of clothing that sums up urban fashion this season, it’s the parka. The weatherproof practicality is a given, but what’s making mens and womens parkas stand out right now is their updated designs.
You might hear "parka" and think of Madchester icons like Liam Gallagher, but now we’re seeing sleek cuts, impressive waterproofing, and clever details that take this coat to the next level.
In particular, brands like Helly Hansen and Didriksons are leading the charge, creating styles offering coats that balance that essential protection against the elements with a fresh, modern aesthetic. You'll also find their puffer jackets are making waves, with their quilted textures adding warmth and character to winter wardrobes.
In terms of colours, it's interesting to see that bold shades like mustard and red are part of the mix, while black and olive green hold their place as timeless essentials.
Rugged Footwear Taking Over City Streets
Good footwear is more than just a finishing touch - it sets the tone for your whole look. And right now, sturdy, practical boots are where your wardrobe needs to be.
Take Blundstone boots, for example. They’ve been a favourite of farmers and outdoor lovers for years, but now they’re a hit in the city too. They’ve got that rugged, understated charm that works just as well with jeans and a jumper as it does with chinos and a smart shirt.
We've covered celebs hanging out in their Blundstone boots on our blog previously, and that appeal hasn't worn off. It might be the draw of Australian style that us Brits go for, or it might be simply because they are delivering on everything expects!
You've also got the ever-popular Ariat boots. Here are a couple of pairs which seem to be flying off the shelves lately:
- Ariat Womens Savannah Sherpa Waterproof Boots: Fully waterproof and lined top-to-toe with soft Sherpa fleece, these womens boots go perfectly with your favourite jeans or leggings.
- Ariat Womens Tilbury Boots: These gorgeous heeled boots are perfect for party season, and we love the thoughtful details like the premium Italian calfskin lining.
Then, of course, you can't go past sporty footwear as part of urban fashion. The LeMieux Trax Sports Waterproof Trainers are a great example - lightweight, practical, and ideal for navigating a busy day on the move.
Finally, we can't not mention loafers and boat shoes! These shoes are dominating the smart-casual scene, making frequent appearances on reality TV shows like Love Is Blind. And yes, they’ve even reignited the age-old debate: socks or no socks? Whichever side you’re on, they’re a versatile choice.
In our collection, you’ll find sleek leather loafers for city sophistication or more relaxed, deck-ready boat shoes for the summer season.
Statement Accessories for Every Season
What's an outfit without its finishing touches? Accessories are where personality shines, and this season’s trends are making a bold impression.
- Stetson Trucker Caps: Their vintage-inspired design is dominating city streets right now. Pair it with a puffer jacket and slim-fit jeans for a look that feels effortlessly cool and completely on-trend.
- Buff Neckwarmers and Beanies: The versatile accessory making its way into every wardrobe. The multi-functional aspect is the real draw here. Wear them as a scarf, headband, face covering, hat... the possibilities are endless.
- Scarves: A simple scarf can transform an outfit, and this season’s designs are all about texture and colour. Soft wool blends in bold block hues or oversized checks, like the Dubarry Kildavin Wool Scarf, add warmth and style to any look.
- Stanley Cups: These are all over TikTok, Instagram, and every coffee-loving commuter’s desk. People love them for their clever design, yes, but also because they just look great. It’s the kind of accessory that says, “I’ve got my life together,” even if your morning was absolute chaos.
The Revival of Retro and Streetwear Influences
Urban fashion is also making us feel nostalgic these days, and it’s hard not to get on board. Retro and streetwear influences are given the seal of approval, with oversized fits, bold logos, and playful textures all making a big comeback.
Let’s start with teddy fleeces. Cosy, practical, and stylish, they’re a key piece in this retro revival. Celebrities like Lily Collins have been spotted styling theirs with chunky trainers and a soft scarf for a look that’s perfect for running errands or grabbing brunch on a crisp day. Something like the LeMieux Tara Teddy Fleece layered over slim-fit trousers or joggers feels laid-back without looking too sweatpants-and-TV.
Retro branding is also big, but the trick is not to overdo it. A bold sweatshirt, like the Musto Classic Half Zip, can anchor your outfit without taking over. Wear it with cargo trousers and a structured coat for balance, or keep it laid-back with trainers and a Buff beanie.
Finally, street style’s utility jackets are stealing the spotlight. Pair a khaki or navy jacket with light-wash denim and a simple t-shirt for a casual daytime look. Or go for an oversized fit over slim cargos, adding a neckwarmer and statement boots for a vibe that’s equal parts practical and cool.
The Crossover Appeal
Fashion rarely stays in one lane, and this season is no exception. We’re seeing styles that blur the lines between traditional categories - pieces that redefine where and how they’re worn.
City Meets Countryside
Urban trends are celebrating versatility, creativity, and the freedom to mix it all together, including with key pieces of country clothing.
- Cowboy Boots: They’ve been spotted everywhere lately, including in the fashion crowds. Celebrities like Bella Hadid have been rocking them in New York, paired with loose trousers and chic suede bags. It’s a look that blends urban cool with country style and it’s surprisingly easy to adapt.
- Trench Coat: This season, the classic trench coat is all about unexpected pairings. The Helly Hansen Welsey II Insulated Trench Coat, for example, offers all the sleekness of a city coat with the warmth and practicality you’d expect from outdoor gear. Try layering it over cargo trousers and a soft sweatshirt for a relaxed weekend look, or style it with slim jeans and riding boots for a nod to equestrian elegance.
- Quilted Gilet (Mens and Womens): The sleeveless cousin of those puffer jackets we mentioned before. These are incredibly popular in country wear, and people love them in the city too. Layer a quilted gilet over a logo sweatshirt for a sporty vibe, or under a trench coat for added warmth.
- Flat Caps: This classic country hat has made a surprising return to the urban scene, proving that country clothing never goes out of style! Tweed designs in muted tones bring a nod to rural heritage, but they’re being paired with neutral outfits like parkas and trainers for a city-ready twist. This mix of old and new is what makes urban fashion so exciting right now.
Workwear Meets City
Workwear has officially gone viral, popping up on Instagram grids as one of the biggest trends this season. The pieces you’d expect to see on job sites - shackets, hoodies, and baselayers - are being styled for city streets in ways that feel fresh and unexpected.
- Shackets: These shirt-jacket hybrids are the ultimate crossover piece, with heavy-duty fabrics and structured silhouettes that give any outfit a rugged edge.
- Graphic Hoodies: These tie into the bold logo trend that’s all over streetwear fashion industry right now. Dickies Towson Graphic Hoodie styled with hiking-inspired trainers and rolled-up chinos - it’s a look that just works.
- Baselayers (Mens and Womens): Once reserved for outdoor activities, they’re now the “just been to the gym” pieces showing up in coffee shops and on TikTok. A half-zip Icebreaker thermal layered under a utility jacket gives off that productive, on-the-go outfit formula that’s as much about comfort as it is about style.
Summary
Urban fashion is proving that no matter where you’re headed, there’s room to experiment and have fun with your wardrobe! From parkas and Blundstone boots to statement accessories and retro vibes, it’s all about finding pieces that fit your lifestyle and add a little something extra to your everyday looks.
If you’re ready to refresh your wardrobe with pieces that stand out in the city and beyond, our Urban Lifestyle Clothing collection is the perfect place to start. Who knows? You might just find your next go-to outfit waiting there!
About the Author
With her extensive firsthand experience of farm life and a keen eye for quality, Sarah Holland's advice on womens country clothing reflects her genuine appreciation for the joys and comfort of rural living. Whether it's a smart tweed jacket for a formal occasion or durable wellies for muddy walks, she knows what works for life in the countryside. Sarah loves sharing her knowledge and insights to help others discover the perfect attire for their outdoor lifestyle.
